Hanoi, Vietnam – July 4, 2025 – As part of its ongoing investment in people and performance, HAPLAST recently organized a high-impact sales training program at its Hanoi headquarters. The session aimed to enhance global market understanding, negotiation skills, and cross-cultural communication for its Sales Division — key to HAPLAST’s continued export success.
Why Sales Training Matters at HAPLAST
HAPLAST is one of Vietnam’s top two exporters of plastic and eco-friendly packaging, serving clients across Europe, North America, Japan, and Korea. In these high-standard markets, success depends not only on product quality — but also on the capability of the people delivering the value.
Understanding this, HAPLAST prioritizes sales training as a core pillar of its global growth strategy. This structured program aims to bridge market requirements with practical skills, ensuring every sales team member is ready to perform with professionalism, agility, and purpose.
Core Components of the Sales Training Program
The training covered four strategic areas essential to international sales performance:
Global Certification Literacy
Deep dives into BRC, GRS, and ISO standards — certifications critical to gaining and maintaining trust in global packaging markets.
RFQ & MOQ Strategy
Methods for efficiently managing quotations, lead times, and minimum order quantities to match the expectations of international buyers.
Consultative Selling for Sustainability
Sales approaches aligned with eco-conscious B2B customers, helping position HAPLAST as a value-adding, responsible supplier.
Cross-Cultural Communication
Techniques to navigate time zones, language barriers, and cultural nuances that can impact international negotiations.
Through this comprehensive sales training, HAPLAST ensures its team understands how to go beyond transactional selling — delivering insight-driven, strategic solutions to global clients.
Practical, Performance-Focused Learning
Unlike traditional classroom formats, this program emphasized practical application. Sales team members participated in:
- Quotation simulations for real export scenarios
- Role-play exercises to handle objections and client questions
- Collaborative problem-solving based on actual customer cases
Success stories from high-standard markets like Germany, France, and the U.S. were used to demonstrate best practices and key success factors in large-volume export deals. This hands-on approach enabled participants to build muscle memory and decision-making agility, preparing them to respond effectively to complex, real-world demands.
Sales Training as a Cultural Commitment
At HAPLAST, sales training is not a one-time event but a consistent part of the company’s growth strategy. Monthly and quarterly training programs are conducted with guidance from:
- Senior leadership and internal mentors
- Guest experts from the global packaging industry
- Real customer feedback and deal debriefs
By embedding continuous learning into its culture, HAPLAST ensures that every team member is ready to lead international conversations, deliver beyond expectations, and represent the company with professionalism and purpose.
Looking Forward: From Good to Great
As HAPLAST targets 5,000 tons of export volume by year-end, the Sales team understands that the journey ahead demands more than hard work — it calls for continuous learning, strategic thinking, and collaboration across functions.
With ongoing support from the Board of Directors, including regular coaching and skill-based workshops, the company ensures every member of the Sales team is not only equipped to meet today’s targets — but prepared to lead tomorrow’s growth.
Meet HAPLAST — Vietnam’s Premier Exporter of Certified Sustainable Packaging
HAPLAST GROUP is a leading Vietnamese exporter of plastic and eco-friendly packaging solutions. With certifications including GRS, ISO, and BRC, HAPLAST serves clients across the United States, Europe, Japan, Korea, and beyond. Its diverse product portfolio features drawstring trash bags, compostable bags, food-grade films, and custom poly mailers — all designed with a commitment to sustainability and global quality standards.
Shaping the Future — One Learning Moment at a Time
At HAPLAST, every investment in people is an investment in long-term growth. Through focused training, the Sales Division is not only improving skills — it is building the confidence and professionalism needed to lead in global markets.
As we move toward our 5,000-ton export milestone, learning remains at the heart of our journey.
Looking for a partner who values both performance and people?
Partner with HAPLAST — where growth begins with understanding!
- Website: https://HAPLASTgroup.com
- LinkedIn: HAPLAST Group/ HANA THANH HAPLAST
Ms. Hanna Thanh – President & Business Director
- Mobile (WhatsApp, Viber, WeChat): +84 966 34 66 68
- Email: info@HAPLAST.vn | president@HAPLAST.vn | ceo@HAPLAST.vn
